Portfolio of Work

In my time with ASU Knowledge Enterprise, leading social media strategy and digital communications, we expanded the online presence for 10+ brands from 11 to 55 platforms, and 10X’d our audience. In one case with Biodesign Institute, we increased social traffic by 308% through targeted digital strategies.

I was able to strategically grow the company’s social media presence by 500% on Twitter; 300% on LinkedIn; over 200% on Facebook; and 100% on Google+, all within 12 months.

Led creation and production for this monthly social media-first series for Biodesign Institute at ASU that highlighted funding received, awards won, and other impactful achievements by university researchers. This campaign helped increase website traffic by over 300%.

As part of the core organizing team for several years leading marketing efforts before, during, and after the week-long event, I’ve helped grow PHX Startup Week into Arizona’s largest celebration of entrepreneurship, innovation, and community, welcoming 100,000+ attendees…and counting.

ASU KEDtalks are a series of videos and podcasts we produced during my time with Arizona State University Knowledge Enterprise. The campaign spanned 3 seasons and featured ASU researchers sharing their work and ideas in a way that was accessible and engaging to a broad audience. My contributions included ideation, some production, along with marketing strategy, execution, measurement, and reporting.

In addition to growing and maintaining social media accounts for the Greater Phoenix startup and entrepreneurship-based brand, I was also part of the community-led team guiding the recent brand refresh which included updating the logo/wordmark and the entire website found at yesphx.com.